04.02.2023
"Instead of Better, Different" | Interview with Pan Xiaojun, General Manager of Zowell Intelligent Forklift
On January 16, Pan Xiaojun, general manager of Suzhou Pioneer Material Handling Equipment & Technology Co., Ltd in an interview with Forklift magazine, detailing the development history of Zowell in recent years, looking forward to the future vision of the enterprise, and expressing the confidence and determination of all the staff to make great achievements in 2023 with one heart and one mind. "Concentrating superior resources and focusing on niche markets. If the track is only 1cm wide. we will dig down to a depth of 100 meters and We will do our best to be the best!" Differentiated competition, sales growth against the trend In 2022, the epidemic repeatedly, all industries are difficult, the forklift industry as a whole is downward, and the development road of Zowell intelligent forklift is also full of obstacles, Pan Xiaojun said, "Although the enterprise management and operation are under great pressure during the epidemic, but there is an opportunity in danger, Zowell intelligent forklift insists on differentiated competition without wavering, ploughs deep into the niche market, focuses on research and development of narrow aisle forklift series products, domestic and foreign market in parallel, continue to expand sales channels, provide customers with comprehensive solutions for narrow-aisle handling, and increase sales by more than 30% year-on-year in 2022." No focus to overcome difficulties, no focus to strengthen the capital and open up new. Pan Xiaojun thinks: "Every enterprise has its own genes, Zowell chooses to enter the niche track and concentrate its strength to be precise and strong". The leading products of Zowell intelligent forklift include VNA narrow aisle forklift, unmanned AGV forklift, big tonnage pallet truck, non-standard industry customized vehicle and other series products. At present, the industrial land is scarce, and the enterprise plants tend to be designed as buildings or multi-storey, and the increase of volume ratio has become the main demand of users. The Zowell intelligent forklift, mainly of VNA narrow aisle series, are suitable for such scenarios and can effectively solve the handling problems of intensive storage. Through understanding the customer's situation and designing comprehensive handling solutions in advance, Zowell intelligent forklifts can greatly improve space utilization, save cost and create greater value for customers. In 2009, Zowell Intelligent Forklift started to march overseas and emerged in the international arena, gradually occupying a place in the global forklift market. Zowell Intelligent Forklift has proved the strength and quality of Chinese manufacturing with more than ten years' efforts and become the cost-effective choice of foreign users. Pan Xiaojun told the reporter that with the climbing of manufacturing level, R&D capability and brand influence, in 2022, Zowell intelligent forklift trucks have been successfully delivered for many overseas projects and have been unani...
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